I was watching television and saw an advertisement which mixed a swash serifed capital as the first letter of a word with sans serif capitals for the rest of the word. I noticed the name Rimmel and looked it up on the web.
I found the following web page.
http://www.rimmellondon.com/default.aspx
If one chooses a country and then proceeds, various different pages are reached, most using the effect of a swash serifed italic capital as the first letter of a word with sans serif italic capitals for the rest of the word. The http://www.rimmellondon.jp/ page in Japanese is different. I cannot say whether the television advertisement used italic.
The effect of a swash serifed italic capital as the first letter of a word with sans serif italic capitals for the rest of the word works, in my opinion, very well.
I am wondering which fonts have been used.
William Overington
22 December 2008