Fonts in use in Vicenza

[William]

I looked at the map of Vicenza and decided to start my virtual stroll in the following location and then to move in a generally north-easterly direction along the Corso Andrea Palladio. This being because of my interest in the architecture of Andrea Palladio, which is what brought me to Vicenza.

Also, there is a typographic interest relating to Vicenza as well, which is mentioned in the following thread entitled "British Library Treasures in full webspace.".

viewtopic.php?f=36&t=2277

http://maps.google.com/?ie=UTF8&ll=45.5 ... 65,,0,0.84

Some way along the route, on the right is the following.

http://maps.google.com/?ie=UTF8&ll=45.5 ... 2,,0,-7.54

Zooming-in provides a larger display of the word Étiquette as the sign on a shop, in what seems to be a typewriter font.

I have not observed a typewriter font being used for a shop sign previously.

Moving a short distance further along the route, there is the following, which includes a shop sign for Luisa Spagnoli.

http://maps.google.com/?ie=UTF8&ll=45.5 ... 48,,0,5.27

This lettering appears to be a complete specially designed logo.

A little further along the street, there is a sign above an archway.

http://maps.google.com/?ie=UTF8&ll=45.5 ... ,,0,-17.83

Moving further along, progress appears not to be possible in Google Streetview.

However, it is possible to relocate as follows and continue.

http://maps.google.com/?ie=UTF8&ll=45.5 ... .85,,0,1.4

Some way along, on the left, is a sign that say Bottega Verde. Because of the spacing of the images in Google Streetview, the best view obtainable is by turning and looking back along the route.

http://maps.google.com/?ie=UTF8&layer=c ... 98898&z=19

Translation Plus 10 translates Bottega Verde into English as Green Shop.

Is that a specially signwritten sign or a sign made using a font?

William Overington

25 January 2010

[Dick Pape]

Bottega Verde.jpg (11.98 KiB) Viewed 6612 times

A font: Poetica Supp. More explicitly: Poetica Supp Swash Capitals III, Poetica Supp Lowercase Alternates I, Poetica Supp Lowercase Endings II.

Peot-SupSwaCapIII.jpg (29.63 KiB) Viewed 6612 times

Poet-SupLCAltI.jpg (16.47 KiB) Viewed 6612 times

Poet-SupLCEndII.jpg (7.29 KiB) Viewed 6612 times

The minor differences between the sign and the font are from sign designer's eye!

[William]

Thanks Dick.

Here is an interesting use of a swash capital. It looks very stylish.

http://maps.google.com/?ie=UTF8&layer=c ... 98876&z=19

This is found by continuing along the Corso Andrea Palladio approximately toward the north east, straight on over the Piazza Giacomo Matteotti and then turning left when one can no longer go forward and then the sign is on the window of the building that is on the left.

William Overington

27 January 2010

[William]

Returning to the link that displayed the Bottega Verde sign.

http://maps.google.com/?ie=UTF8&layer=c ... 98898&z=19

If one then turns clockwise so that one is pointing along the direction of travel along the Corso Andrea Palladio and goes forward one click, one is offered the opportunity to take a turn to the right. It is a narrow alley. Selecting that route in fact takes the display out beyond the other end of the alley into the Piazza dei Signori. Half-way to the right is then a famous building designed by Andrea Palladio.

http://www.cisapalladio.org/veneto/sche ... 2&lingua=e

http://www.cisapalladio.org/veneto/pdf/52_m_1e.pdf

Turning round the reverse link appears to go straight into the building, though in fact the entrance is just along to left.

However, in the window of a shop is VICENZA.COM though the link is as follows.

http://www.vicenza.com

Returning to the Corso Andrea Palladio and moving forward toward approximately the north east.

After a while, there is on the right the Farmacia Centrale Valeri.

http://maps.google.com/?ie=UTF8&layer=c ... 98876&z=19

As it happens this building is at a junction and one can move forward and look around the side.

http://maps.google.com/?ie=UTF8&layer=c ... 98876&z=19

This is interesting because I first noticed this lettering in any detail from this view and noticed the rather stylish capital letters A where the bar is rather lower than in many sans serif fonts. However, the capital A in Valeri in the Corso Andrea Palladio appears to be different.

http://www.farmaciavaleri.com

I wonder if the pharmacy started in just the part in the Corso Andrea Palladio and later expanded?

William Overington

28 January 2010