"Most interesting man in the world" font

[prr]

I'm wondering if anyone can identify the font used in those Dos Equis "Most Interesting Man in the World" commercials. I've uploaded some examples.

[prr]

Now that I did a comparison with the same text from MS Word, it looks a LOT like Times New Roman.

[Bhikkhu Pesala]

Not the most interesting font in the world, but it cannot be that bad if its used so much.

For a formal typeface, I prefer Goudy Old Style, Garamond, or Perpetua. They have a bit more panache, and are not quite so overused.

[Dick Pape]

Don't think it's Monotype/Adobe Times New Roman. The G "shelf" is too high, the A doesn't have flat apex and the cross bar is too low and the M has parallel legs and no dual serif on top. Also looks like the O isn't round enough for the sample.

Other than that I don't think any ad agency/designer would use Times New Roman, just because ...

dos equis1.jpg (14.23 KiB) Viewed 15756 times

[Alfred]

The round O made me wonder whether it might be Perpetua, but that doesn't match in several other respects. Monotype Sabon looks a better match, but that dual serif is missing from the top of the M and (like TNR and Perpetua) the legs aren't splayed enough.

[Alfred]

I think it might be Engravers' Oldstyle 205.

[Dick Pape]

Good. Engravers Oldstyle 205 looks a whole lot better.

dos equis2.jpg (16.75 KiB) Viewed 15748 times

[prr]

Yes, it looks very much like Engravers. Especially, how those serifs (if that's the correct term) on the T and the E are shaped. And that middle row on the B curves down a little bit, too. Yeah I think that's it.

I agree it would be strange for an ad to use TNR, it was just a font I've seen a lot of, so I noticed the similarities. But this ain't my day job, so I'll just chuckle at that idea.