what's this font?

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DanPLyons
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what's this font?

Post by DanPLyons »

Hi Erwin and Bhikkhu,

Can you tell me what's the font used for the text "Lifetime" in the new Lifetime logo?
Image
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Dick Pape
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Re: what's this font?

Post by Dick Pape »

Closer, but not the font.
life1.jpg
life1.jpg (9.23 KiB) Viewed 6686 times
PF Universal (bold)
(No stroke on /m, /f arm too low, etc.) Parachute Type and Image Corp
Alfred
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Re: what's this font?

Post by Alfred »

This one is also close, but again with no stroke on /m and some other differences:
Universal-Doomsday-Bold.gif
Universal-Doomsday-Bold.gif (2.36 KiB) Viewed 6679 times
Universal Doomsday (bold) by LayarBahtera.

Here's another one that doesn't quite make the grade:
Circe-Bold.gif
Circe-Bold.gif (2.27 KiB) Viewed 6679 times
Circe (bold) by ParaType.
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Bhikkhu Pesala
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Re: what's this font?

Post by Bhikkhu Pesala »

DanPLyons wrote:Hi Erwin and Bhikkhu,
I don't often post in this forum. All I can do to identify fonts is to upload a screen shot to What the Font or similar font sites, which anyone else can do for themselves.
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MikeW
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Re: what's this font?

Post by MikeW »

It is Foco Bold (or Black) in all likelihood.

http://www.myfonts.com/fonts/daltonmaag/foco/
Capture-000017.png
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Re: what's this font?

Post by Dick Pape »

(Bold). That's closer. Foot on /t not exact.
life2.jpg
life2.jpg (7.7 KiB) Viewed 6670 times
MikeW
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Re: what's this font?

Post by MikeW »

And the bottom of the 'i' is square on the wordmark of the logo.

All within the possibilities of someone designing a unique logo from an existing (and old) font. I checked and there aren't alternates for the letter shapes.
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Re: what's this font?

Post by MikeW »

Lifetime has evidently changed their logo 11 or so times over the relatively few years of its existence. The firm, loyalkasper, is who did the present rebrand in 2013.

On their page for this rebranding, they did a custom typeface. But, I would be willing to bet they didn't start from nothing.
1.jpg
The page for the rebrand is http://www.loyalkaspar.com/work/lifetime/
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Re: what's this font?

Post by DanPLyons »

Okay guys, I get you all.
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