I need some help and professional input. One of my clients wants to use the Neue Helvetica font for their shop banner design. However, I’m concerned that this font requires a paid license and is not free for commercial use.
To avoid any licensing issues, I suggested using Libre Baskerville, a beautiful, free, and open-source serif font available on Google Fonts:
But the client is still insisting on using:
https://dafont.style/download/neue-helvetica-font.html
I would really appreciate your guidance on the following:
- Is it legally safe to use the Neue Helvetica font from this source for a commercial banner?
- Are there any free alternatives to Neue Helvetica that give a similar modern and clean look?
- In your experience, is a serif font like Libre Baskerville suitable for shop signage/banner design, or should I push for a sans-serif style?
Every suggestion helps. I’d love to hear feedback from fellow designers and typography experts before finalizing the banner design.